Areas of Action

Areas of Action
Mayan Forest in Check is built around six interconnected areas of action that combine communication, science, and social engagement to create meaningful and lasting impact. These pillars reflect Rescue The Planet’s operational model and work together to address the crisis facing the Great Maya Forest from multiple angles.
Science
The Science area focuses on generating critical information to support decision-making and strengthen evidence-based conservation efforts. Current projects include wildlife monitoring and forest cover analysis aimed at improving our understanding of ecosystem dynamics and emerging threats.
This work includes initiatives to study migratory behavior and assess populations of key species such as the Scarlet Macaw (Ara macao cyanoptera), whose status serves as an indicator of the forest’s overall health. The data collected not only documents the current condition of the ecosystem but also helps guide more effective conservation strategies across the region.
Expeditions
Expeditions are at the heart of our fieldwork. They allow us to document the realities on the ground, generate high-impact content, and build direct connections with local communities and key stakeholders.
As part of the documentary project, six expeditions have already been conducted throughout the forest, reaching some of the most remote and vulnerable areas of the region. These expeditions will continue, not only to complete the documentation process but also to bring education and awareness programs directly to communities living within the forest, recognizing their essential role in its protection.
Campaigns
Campaigns bring together all areas of action to generate public engagement and elevate the issue on a larger scale. Through communication strategies, activations, and storytelling, we seek to influence public opinion, engage decision-makers, and promote behavioral change.
A key component of this work is the growth of the Rescue Rangers youth movement, which empowers young people to become environmental changemakers across Guatemala, Mexico, and Belize. This approach helps build an active network of environmental leadership with local impact and regional reach.
Education
Education is one of the most important pillars for achieving long-term, sustainable change. Through structured programs, educational tours, and content tailored to diverse audiences, we promote understanding of the challenges facing the forest while encouraging practical solutions.
A successful example of this approach is the educational tour of the documentary Plasticsphere, which has reached more than 75,000 students in schools, public institutions, and universities, generating measurable changes in communities and educational institutions while inspiring a new generation of environmentally engaged youth.
This model will be expanded within the context of the Great Maya Forest, with the goal of implementing large-scale and sustainable educational programs across Guatemala, Mexico, and Belize.
Productions
The Productions area serves as the narrative engine of the initiative. Through high-quality audiovisual storytelling, we aim to build emotional connections with audiences and transform complex environmental challenges into stories that inspire action.
This includes feature-length documentaries such as Mayan Forest in Check, as well as a wide range of content for social media, digital platforms, and traditional media outlets. These productions not only document reality but also strengthen and amplify the impact of all other areas of action.
Outreach
Outreach enables the initiative to expand its reach and position the issue in key national and international spaces. This work includes collaboration with media organizations, digital platforms, and strategic public relations efforts.
Over the years, articles related to our work have been published in international publications such as National Geographic, GEO France, Wildeye, and Saving Earth, as well as in leading Guatemalan media outlets, helping maintain consistent coverage of environmental issues.
In addition, an active public relations strategy is implemented to maximize impact, increase public awareness, and ensure that the future of the Great Maya Forest remains part of the global conversation.
